Validate the Problem
Focus: Customer discovery and real-world interviews before building anything.
Outcome: A validated problem statement customers will pay to solve.
A 4-Week Practical Programme
Apply for the Next Cohort
B2CEO Startup Launch™Turn Your Idea Into a Business.
From Idea → First Customer → Launch
Not every entrepreneur already has a business.
Some have an idea.Some are building after work.Some are finally ready to start.
B2CEO Startup Launch™ is a practical 4-week programme designed to help aspiring founders validate an idea, build a business model, find their first customers, and launch with confidence.
By the end of the programme, you'll be ready to take the next step into Builder to CEO™ to build systems, scale, and lead your business.
Start Where You Are
A focused path from an untested idea to a business ready for its first customers.
Build the Foundations Before You Scale.
You do not need a finished plan, a team, or an established business to begin. You need a promising idea and the commitment to test it properly.
Across four practical weeks, B2CEO Startup Launch™ helps you turn assumptions into evidence, shape a workable business model, and take clear steps toward the market.
Build the Model
Focus: Business Model Canvas, value proposition, and a lean MVP.
Outcome: A one-page business model and a testable offer.
Reach First Customers
Focus: Go-to-market strategy, pricing, and low-cost sales tactics.
Outcome: A go-to-market plan and your first committed customers.
Launch & Pitch
Focus: Launch roadmap, pitch deck, and Demo Day presentation.
Outcome: A 90-day launch plan, pitched live to peers and mentors.
From Idea to First Customers
Every Session Builds the Business.
Every session produces a tangible piece of the business — not just theory.
B2CEO Startup Launch™
Turn Your Idea Into a Business.
A 4-week programme that takes founders from idea to first customers — the first step in the Builder to CEO™ journey.
Duration4 Weeks
ScheduleEvery Saturday
FormatOnline & In Person
CohortSmall Cohorts
Programme FeeUGX 250,000
The B2CEO Founder Journey
Start. Build. Scale. Grow.
Startup Launch is the first step in a connected pathway designed to support founders as their businesses mature.
IdeaExplore
→
B2CEO Startup Launch™Launch
→
Builder to CEO™Scale
→
B2CEO AdvisoryGrow